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Part 2. What is it like to be a Digital Marketing Agency owner? Interview with Jessica Pieri.

Hello! It is I (Fraser), I have a few questions for you!


How have you found juggling your Careers work and Digibiz, honestly?

I don't think I realise how much I am juggling until I stop! During the school holidays, when my time is focused solely on Digibiz, I realise how much of my time is taken up by my work in my other business (The Careers Lady). I really enjoy balancing the two as I love working in schools, but also love supporting businesses. It can be hard and I often feel like I need a cloning machine but as long as I stick to my structure and routine, I can keep all the balls in the air!

What's your involvement in Digibiz?

In terms of client work, I look after our content and social media offerings. This means I spend most of my time creating blog posts, documents for clients, social media assets etc. I also schedule social media for several clients, and check the schedules that our partners complete for clients.

Internally, I keep on top of our expenses, manage our invoices, complete our own social schedule and run our weekly partner drop in call.

What do you enjoy most? You can say TCL, it's fine...

I've always had my own business(es!), whilst at school, I had used to spend my weekends running a stand at vintage markets. Then I had my own beauty business, then I ran a dance school before moving into careers work and becoming a self employed careers advisor. Schools are not like "normal" business orientated clients, they don't have big budgets and everything we do is for the benefit of young people. I love that, and The Careers Lady definitely feels like I am meeting my purpose.

However, there is a limit on the growth I can cultivate with TCL because it's just me so when I'm out of hours - that's it! There are a few products, like my Newsletter or eBook, that are more of a passive income but mainly, it is just me billing schools hourly for my work.

Therefore, I also really enjoy Digibiz and building the number of businesses we support. With our partner programme, there is no limit to the number of clients we can take on and manage.

What's your favourite thing about Digibiz?

I love that every client is different. We don't "specialise" within a particular industry, just within the services we offer. This means we can be working with a global logistics company one day and a brand new start up retail brand the next. The variation is great. I also love that Digibiz is a completely online business which means we (Fraser, myself and our team of partners) can work from anywhere. Being able to give others that lifestyle is amazing, I love hearing about how our partners are finding their working hours for us around their lives, rather than their lives around their work.

Has there been a favourite client or project?

I like working with education clients, it's the perfect balance of my passion to support young people and utilising my skillset within content and social. We have a few education based clients now which is lovely!

If you could go back 10 months and give yourself some business advice, what would it be?

10 months ago was the month we started Digibiz and, to be honest, everything has grown organically. If we had done anything different, we might not be where we are now. I think it would just be to ensure we spend enough time building our own brand and marketing. For several months, we had so much client work on that we were giving Digibiz's own marketing the time it needed. We've changed that now!

Did you ever think you'd own an agency, what were your original career aspirations?

Nope definitely not. I actually worked for a Digital Marketing Agency for a few years and if you'd have asked me then, I would have said there was a 0% chance of me ever running an agency. To be honest, I never really knew what I wanted to do. Every career I have had so far I have "fell" into but have always enjoyed growing businesses and definitely feel like I have used my passions to create a life I really enjoy living.

Where do you see the business in 5 years?

£1mil turnover (because why not - it would be cool, right?), partners across several countries supporting thousands of start ups and SMEs every year! Continuing to break down the stigma that digital marketing is only for the big players and empowering small business owners to use all the online tools available to them. Most importantly, enjoying our lives.

Make sure you're following us across socials to see our journey unfold!

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